Content brief generator built on ranking data
A brief written from opinion produces a page that competes on opinion. A brief built from the pages already ranking tells a writer what the topic requires: which sections readers expect, which terms are treated as essential, and where the current best answer is thin. That is the gap this tool fills.
Key takeaways
- Briefs are derived from the pages currently ranking, not from templates.
- Existing pages get a 20-factor quality score before you rewrite them.
- Coverage gaps are listed explicitly, with the terms that are missing.
- Briefs are generated in your working language and export as Markdown.
What goes into a usable brief
A brief that writers actually follow is short and specific. It states the target cluster and its intent, the expected structure, the terms and entities the topic requires, the questions that must be answered, and the internal links the page has to carry.
Anything beyond that — tone guidelines, brand rules — belongs in a style guide, not in a per-page brief. Mixing the two is why briefs get ignored.
- Target cluster, primary query and intent
- Recommended headings based on ranking pages
- Required terms and entities with relevance weighting
- Questions to answer and gaps competitors leave open
- Internal links in and out of the page
Auditing before you rewrite
For pages that already exist, start with the content analyser. It scores a URL across twenty quality factors — structure, depth, readability, coverage, metadata, internal linking and more — and returns a prioritised list of what to fix.
That audit usually changes the plan. Pages that look weak often need three structural fixes rather than a rewrite, and finding that out first saves the budget for pages that genuinely need new content.
Working in bulk
Single-page briefs do not scale to a hundred-page plan. Bulk analysis takes a spreadsheet of URLs or clusters, processes them as a queue, and returns both the scores and the briefs as formatted files — one tab per site or page — so an entire content programme can be scoped in one pass.
The output is deliberately readable: the same layout you see on screen, exported as documents you can send to a client or a freelance writer without reformatting.
Connecting briefs back to clusters
Briefs and clusters are one workflow, not two tools. Each brief should name the cluster it serves, and each cluster in your plan should point to exactly one brief. When that mapping is maintained, cannibalisation becomes visible immediately: two briefs claiming the same cluster is a structural error you can catch before publishing.
Generate a brief from real ranking data
Analyse a page, get its quality score, and turn the findings into a brief a writer can follow.
Open the content analyserFrequently asked questions
What data are the briefs based on?
The pages currently ranking for the target query, analysed for structure, coverage and the terms they treat as essential.
What languages are supported?
Briefs and scores are generated in your active interface language, across all 30 supported languages.
Can I export the briefs?
Yes — Markdown and formatted documents, plus multi-tab spreadsheets for bulk runs.
Is the content analyser free?
A limited number of analyses is available without a plan. Bulk processing and full history require a paid plan.